Fiat Chrysler Automobile (FCA) announced that they would cease production of the Dodge Dart at the end of September.
This doesn’t come as much of a shock; we had been hearing rumors for some time that the Dart wouldn’t be around much longer. The cessation is due primarily to the model’s low popularity rate among buyers who are turning more frequently to SUV options as gas prices plummet.
“Reported sales were 34,500 units of Darts in the first eight months of 2016,” according to Auto World News, “and half of the number were the sales last 2015 for the same period of time.”
Both the Dart and the Chrysler 200 will no longer be in production for this reason. The models’ Michigan and Illinois manufacturing plants will now focus primarily on developing Jeep and Ram models that are up in sales—including the Ram 1500 and the Jeep Cherokee.
“When you look at the economics of car manufacturing… the margins that we were getting from our experience of both the Dart and the Chrysler 200… yielded returns that would not, on a competitive basis, match even anything close or remotely close to what we could derive from utilization of those assets in the Jeep or Ram world. So we have made that shift,” said FCA’s CEO Sergio Marchionne.
The Dart and Chrysler 200 will be slowly withdrawn from the market over the coming months; however, FCA has stated that they are actively pursuing partners who could take over production of the models.
If you’d like to get your hands on a Dart or have a look at the many other Dodge models we have in stock, check out our online inventory.